6. How can I improve my emails to reach customer inbox, and not spam folder?
a) First, we recommend that you add a sending domain. This will match the "FROM" address of the email campaigns and will add proper DKIM signatures to your email headers, thus increasing the chances for the emails to land inbox.
Click "Domains > Sending Domains > Create New" to obtain two unique DKIM TXT records. Provide this information to your IT colleague or update these DKIM TXT records with your domain name service provider (DNR Registrar) settings panel. It should be updated in their records in 48 hours.
Then login to your Zendable account and click "Verify Domain". Once a sending domain is verified, all future campaigns sent from the verified domain will be DKIM signed and will pass SPF validation.
b) Second, we recommend adding a tracking domain. Just add "tracking.yourdomain.com" in CNAME button in your domain name service provider (DNR Registrar) settings panel.
Then login to your Zendable account and click "Domains" > "Tracking Domains", enter "tracking.yourdomain.com" and press "Save Changes". This will help track statistics showing your domain name, otherwise our Zendable default name will appear.
After drafting your campaign contents, send a test email to a unique temporary email address from this webpage https://www.mail-tester.com. A perfect spam free email should reach a score of 10/10.